‘S&B’ Wasabi 43g


In stock

Product Description

After producing western mustard in a tube in 1970, S&B developed Wasabi paste in a tube – the first product of its kind to be launched onto the Japanese market – in 1972.
At that time, consumer demand had shifted towards convenience foods, such as instant noodles, instant coffee, and retort curry. In response to this, S&B developed a full range of condiments (mustard, Wasabi, ginger and garlic) in paste form so that they could be put into tubes for convenience. Since then, thanks to the large amount of research we have carried out to improve our products, we now have the top share in the retail market in Japan as well as the top share of the worldwide Wasabi market.


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